BEHIND THE BRAND
By Shaqeela is a family-owned luxury abaya brand that launched in 2022 in London. The brand was founded by Shaqeela Rasoul and her two daughters Mariam and Zara, with the aim of producing high-quality modest wear for Muslim women around the world.
By Shaqeela has been in the works for the past couple of years, after conducting thorough research into the modest clothing field, we decided to begin producing our abayas sets in the United Arab Emirates using premium quality fabrics and expert tailors.
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Mariam Rasoul, Shaqeela’s older daughter is a Fashion designer having studied Fashion and textiles in London. With her knowledge and experience, she is the head designer of By Shaqeela.
The goal with these abaya sets is to keep a traditional foundation while adding a modern twist. Another key target was to make abayas more practical to wear by making them into a full set and keeping the length on the shorter side.Each abaya set is handmade using the highest quality fabrics, as such our range is limited to ensure we are preserving the quality of each piece.
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Looking to the future we hope, inshAllah, to grow the brand whilst maintaining our high standards and bring you new collections to keep your wardrobe looking fresh!